Article
Jul 4, 2025
5 Notable AI Transformations in U.S. Commercial Real Estate
Discover how five leading U.S. commercial real estate firms are leveraging AI - from predictive analytics to generative models - to streamline operations, improve decision-making, and stay competitive in an evolving market. Real use cases, real impact.
Introduction
Since 2022, several leading U.S. commercial real estate (CRE) companies have been leveraging artificial intelligence to streamline operations and gain a competitive edge. From automating tedious tasks like lease abstraction to deploying smart building systems and predictive analytics, these firms are embracing AI to improve efficiency, decision-making, and client service. Below we highlight five prominent examples – spanning brokerages, property managers, investors, and developers – and the real-world AI solutions they’ve adopted, backed by credible sources.
1. CBRE – Global CRE Brokerage & Services Firm
CBRE, the world’s largest commercial real estate services company, has integrated AI into its lease administration and facility management workflows. The firm employs machine learning to automate lease abstraction and document processing, which cut lease processing times by about 25%, and uses AI in building operations to reduce false alarm alerts by 65%, improving efficiency for property managers. CBRE has even launched an internal generative AI platform so employees can query proprietary real estate data via chat, accelerating insights for clients. These AI-driven initiatives boost productivity and allow CBRE’s professionals to focus more on high-value advisory work, according to CIO magazine.
2. JLL – Commercial Real Estate Brokerage & Advisory
JLL has embraced generative AI to enhance its brokerage and investment services. In 2023 the firm introduced “JLL GPT,” a custom large language model trained on commercial property data, to help its 100,000+ employees analyze market information and answer client queries faster. According to CoStar News, this AI platform enables JLL’s experts to deliver “faster, smarter insights” to clients in a conversational way. Notably, JLL reports that roughly 20% of its capital markets deals in Q1 2023 were sourced with help from its AI-powered systems, illustrating how predictive analytics are already driving real business outcomes. By augmenting research and underwriting with AI, JLL enhances decision-making speed and creates a competitive edge for its clients.
3. Blackstone – Real Estate Investment Firm
Blackstone, the largest private real estate investor, is deploying AI to improve how it underwrites and evaluates deals. The firm’s tech team is developing in-house generative AI tools that can ingest and analyze vast datasets (financials, market stats, property documents) much faster than traditional methods. The goal is to augment analysts’ capabilities – Blackstone’s CTO says AI can let their team sift through large volumes of data more quickly and cut down the time required to assess investment opportunities. By shortening the deal evaluation cycle and identifying risks or trends sooner, Blackstone gains a timeliness advantage in bidding and portfolio management. This efficiency translates into better-informed investment decisions and cost savings in due diligence, according to GlobeSt.
4. Hines – Real Estate Developer & Property Manager
Hines, a global real estate development and management firm, has built a digital ecosystem to turn its properties into “smart” buildings. The company’s new platform integrates building operations (HVAC, access control, amenities, sensors) into a unified app and analytics dashboard for tenants and operators. Importantly, Hines layers in AI and machine learning on top of the real-time building data to enable predictive insights – shifting management from reactive troubleshooting to proactive optimization. According to Buildings magazine, Hines can now leverage historical and live sensor data with AI models to move decisions from reactive to predictive, improving energy efficiency and occupant comfort across its portfolio. Early results indicate this smart building approach will yield significant cost savings for property owners and help track key metrics like space utilization, tenant satisfaction, and even carbon emissions. For Hines’ investors and clients, the AI-enhanced platform means more efficient buildings and a better workplace experience.
5. Prologis – Industrial Real Estate REIT & Developer
Prologis, the largest U.S. industrial real estate owner and developer, is harnessing AI to optimize portfolio strategy and operations. The company oversees over 1 billion square feet of logistics facilities, and its leadership believes AI is crucial for “seeing around the corner” in managing this portfolio. Prologis uses AI-driven analytics to guide major leasing and investment decisions – for example, algorithms help determine the ideal rent to charge and the length of lease terms by crunching market and tenant data at scale. It also applies AI to capital deployment choices, like identifying which locations to develop next (even speculatively) and where to install infrastructure (such as EV charging for fleet tenants) ahead of demand. This data-driven approach leads to smarter allocation of resources. As the CEO of Prologis explained, the company is now “using a lot of AI to drive [our] decisions” on leasing and where to invest capital, resulting in more informed strategies for growth. By embracing these AI insights, Prologis aims to stay ahead of market trends and maximize returns in the evolving logistics real estate sector, according to CoStar News.
Conclusion
The examples above demonstrate how different corners of the commercial real estate industry are actively implementing AI solutions to enhance their business. Leading brokerages are rolling out generative AI for quicker deal insights and marketing, property managers and developers are optimizing building operations with predictive analytics, and investors are accelerating complex analyses with machine learning. While still early, these real-world use cases since 2022 show that AI is no longer just hype in CRE – it’s delivering tangible improvements in efficiency, decision quality, and client service. As technology advances, we can expect even broader AI adoption across CRE firms seeking smarter ways to manage properties and investments in the years ahead.