Case studies / Duke Properties

114 people repliedin 4 months

Buildwise helps Duke reach LP and co-GP equity investors. We find firms that put equity into other owners’ New York multifamily deals and the people who decide, and run the outreach from the Duke team’s own accounts.

Buildwise solutionsData engineeringLinkedIn outreach

Albert Dweck, Founder and CEO, Duke PropertiesDuke Properties × BuildwiseAlbert DweckFounder and CEO, Duke Properties

Outreach results · June to September

  • 610people reached on LinkedIn
  • 182new connections
  • 114people replied
  • 26warm leads

Challenge

Reaching LP and co-GP investors beyond Duke’s own network

Duke worked mostly with its existing investors and the team’s own network. To reach more, Duke paid an appointment-setting service. It booked calls with the Duke team, but the people weren’t qualified, and many didn’t show up.

“They’re booking time in my calendar, but they’re really not qualified.”
Albert Dweck, Founder and CEO, Duke Properties

Solution

Investor outreach from the Duke team’s own accounts

It runs on engines Buildwise built that find market signals and keep enriching the data.

Example: a real estate investment firm in New York

We look for family offices, real estate investment firms and capital advisers with a New York area multifamily deal on record.

CRE news · multifamily purchaseNEW

Fenwick Row Capital co-invests in a $28M Brooklyn multifamily purchase

96 apartments · Crown Heights, Brooklyn · equity partner to a local owner

Selected for research: a New York multifamily deal with an outside equity partner

$900M office tower sale · Midtown Manhattan

Excluded: not multifamily

We connect each deal to the firm behind it and read the firm’s website: how it invests, and in what.

Eastern Parkway 96 LLCBuyer on the deed

↓ Matched through state business records and the announcement

Fenwick Row CapitalThe equity partner behind it
Invests as
LP and co-GP
Focus
New York and New Jersey multifamily
Deals
Four co-investments in 3 years

We check each firm against Duke’s two tests: it invests in other owners’ deals as an LP, co-GP or joint-venture partner, not only in its own buildings, and it has done New York area multifamily.

Duke’s criteriaFenwick Row Capital
Invests in other owners’ dealsLP and co-GP positions ✓
New York area multifamilyCrown Heights, 96 units ✓
A deal on record$28M purchase, 2026 ✓

Matches Duke’s target

We find the people who decide where the money goes: founders, partners and heads of investments. We check their current company, role and LinkedIn activity.

Fenwick Row Capital · people

Rachel Stern Partner, decides on new investments

Selected for outreachCurrent company ✓ Role ✓ Active on LinkedIn ✓

Tom Alvarez Asset manager

Excluded: runs the buildings, not the investments

Every message is in the Duke team’s own words, taken from its own drafts, and Duke approves the messaging.

From the Duke team’s LinkedIn · to Rachel Stern

  1. Hi Rachel, saw Fenwick Row came in as equity partner on the 96-unit Crown Heights purchase - congrats. We own and operate multifamily buildings across New York City and work with LP and co-GP partners on our deals. Open to a quick call to compare notes on New York multifamily?
From the firm’s deal newsWhat Duke looks for

Each person gets a connection request and up to three messages from the Duke team’s LinkedIn, and where there is a verified email, two emails from the team’s own mailbox first. Follow-ups stop when someone replies.

  • LinkedIn 3 messages
  • Email 2 emails from the team’s mailbox
  1. Connected
  2. Message 1
  3. Message 2
  4. Message 3

Reply received after message 2

Message 3 not sent: follow-ups stop on a reply

Sent from the Duke team’s LinkedIn. Run by Buildwise.

The Duke team answers the replies and sets up the calls. Once a week, Duke and Buildwise go through the numbers together.

Reply on the Duke team’s LinkedIn · Rachel Stern

Rachel Stern
“Very interesting. We’re actively deploying as an LP in New York multifamily this year. Let’s set up a call next week to discuss.”INTERESTED

Handoff to the Duke team

Contact
Rachel Stern, Partner, Fenwick Row Capital
Interest
Deploying as an LP in New York multifamily
Next step
Call with the Duke team
“What you’re doing is finding people that have just closed deals ... sending them a great attention getter, connecting ... it’s a much different experience.”
Albert Dweck, Founder and CEO, Duke Properties

Results

Most replies came in July and August.

People reached on LinkedIn each week

050100150425324050517563117JuneJulyAugustPeople who replied each week, including people the Duke team already knewPeople who replied each week, includingpeople the Duke team already knew0510152025171114211310813JuneJulyAugust

How the engagement grew

How the engagement grew

  1. JuneDuke and Buildwise set the target investors, and LinkedIn outreach starts
  2. JulyEmail from the team’s own mailbox, and messages to its existing LinkedIn connections
  3. Late JulyDuke’s own contact lists join the outreach
  4. AugustA second list of firms is added

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