Real estate software & recruiting

We reach real estate firms that fit your software or recruiting offer.

We research relevant companies, their activity and the people responsible, then run LinkedIn and email outreach from your accounts.

Example: outreach for a development software company

  1. Activity18-story conversion · Philadelphia
  2. CompanyHarborview Development
  3. ContactElena Ruiz · COO
  4. Outreach angleSoftware used on comparable conversion projects

See an example for your business.

Example: outreach for a development software company

01We find relevant projects

We identify relevant activity in your target market.

GROUNDBREAKING ANNOUNCEMENT

18-story office-to-residential conversion

Philadelphia, PA

Developer: Harborview Development

Why selected

A complex project gives context for discussing development workflows.

02Identify the company

We confirm which business is behind the activity.

Named developer

↓ Project announcement and company website

Harborview DevelopmentCompany selected

03Match against your criteria

We check the company and activity against your target client criteria.

Your target criteriaResearch findings

Mid-AtlanticPhiladelphia ✓
Developers managing conversionsOffice-to-residential project ✓
Projects over 100 units210 planned apartments in the example project brief ✓
Current software and replacement plansunknown

04Find the right people

We identify the person whose responsibilities fit your offer.

Elena Ruiz COO · Harborview Development

Oversees development operations and project reporting

Current company ✓Function and seniority ✓Active LinkedIn ✓Email validity checked

Email validity
Valid
Catch-all
No
Deliverability indicators
Checked
Selected

Mark Ellis Site Superintendent

Excluded: Not the initial company-wide software buyer

05Write relevant messages

We connect their activity with your specific experience in a message you approve.

From your LinkedIn · to Elena Ruiz

Hi Elena, saw Harborview started the 18-story conversion in Philadelphia. Two Philadelphia developers use our software to track budgets and change orders on conversion projects totaling 340 apartments. How are you managing that reporting across your projects?
Their activityYour relevant experience

06Reach out and follow up

We run coordinated LinkedIn and email outreach from your accounts.

Elena Ruiz · Harborview DevelopmentAssigned to your Manager A
  1. LinkedIn message
  2. Follow-up
  3. Email
  4. Reply received

Remaining follow-ups stopped

Company assignment

harborviewdevelopment.exampleManager A
Another manager’s new outreachblocked for this company

Sent from your accounts. Managed by Buildwise.

07You handle interested replies

Your team takes over with the reply and the research behind it.

Reply from Elena Ruiz

“We still use spreadsheets for some of this. Send me a quick overview.”INTERESTED
Contact
Elena Ruiz · COO
Company
Harborview Development
Activity
18-story office-to-residential conversion · Philadelphia, PA
Next step
Share a relevant product example and qualify the workflow need.

With Outreach + sales operations Contact, activity, reply and assigned manager synced to your CRM.

Example: outreach for a property-management software company

01We find relevant projects

We identify relevant activity in your target market.

PORTFOLIO ACQUISITION ANNOUNCEMENT

Three apartment communities

420 units combined · Kansas City, MO

Buyer and in-house operator: Heartland Residential

Why selected

A growing operating portfolio fits the software’s customers.

02Identify the company

We confirm which business is behind the activity.

Named owner

↓ Acquisition announcement and operating-company website

Heartland ResidentialCompany selected

✓ Confirm in-house management rather than assuming the owner selects all operational software

03Match against your criteria

We check the company and activity against your target client criteria.

Your target criteriaResearch findings

Midwest operatorsKansas City ✓
In-house multifamily managementConfirmed operating model ✓
Portfolios of 500–3,000 unitsCompany portfolio lists 1,800 units ✓
Current softwareunconfirmed

04Find the right people

We identify the person whose responsibilities fit your offer.

Marcus Bell VP of Property Operations · Heartland Residential

Oversees maintenance workflows and property-management systems

Current company ✓Function and seniority ✓Active LinkedIn ✓Email validity checked

Email validity
Valid
Catch-all
No
Deliverability indicators
Checked
Selected

Claire Lane Acquisitions Associate

Excluded: Not the operational software owner

05Write relevant messages

We connect their activity with your specific experience in a message you approve.

From your LinkedIn · to Marcus Bell

Hi Marcus, saw Heartland added the three Kansas City communities. A 1,600-unit Omaha operator uses our software to route maintenance requests and track vendor work across 12 properties. How are you handling that across Heartland’s portfolio?
Their activityYour relevant experience

06Reach out and follow up

We run coordinated LinkedIn and email outreach from your accounts.

Marcus Bell · Heartland ResidentialAssigned to your Manager A
  1. LinkedIn message
  2. Follow-up
  3. Email
  4. Reply received

Remaining follow-ups stopped

Company assignment

heartlandresidential.exampleManager A
Another manager’s new outreachblocked for this company

Sent from your accounts. Managed by Buildwise.

07You handle interested replies

Your team takes over with the reply and the research behind it.

Reply from Marcus Bell

“We’re actually looking at this now. Send me a quick overview.”INTERESTED
Contact
Marcus Bell · VP of Property Operations
Company
Heartland Residential
Activity
Three apartment communities · 420 units combined · Kansas City, MO
Next step
Share the relevant workflow and qualify whether a demonstration is useful.

With Outreach + sales operations Contact, activity, reply and assigned manager synced to your CRM.

Example: outreach for a real estate recruiting firm

01We find relevant projects

We identify relevant activity in your target market.

PROJECT ANNOUNCEMENT

Two apartment developments

460 units combined · Phoenix, AZ

Developer: Sonoran Residential

Hiring status: unconfirmed

Why selected

Additional projects give a reason to discuss staffing plans.

02Identify the company

We confirm which business is behind the activity.

Named developer

↓ Project announcement and company website

Sonoran ResidentialCompany selected

03Match against your criteria

We check the company and activity against your target client criteria.

Your target criteriaResearch findings

ArizonaPhoenix projects ✓
Multifamily development firmsTwo apartment developments ✓
Multiple active projects460 units across two sites ✓
Hiring plans and open rolesunconfirmed

04Find the right people

We identify the person whose responsibilities fit your offer.

Maya Lawson Head of People · Sonoran Residential

Coordinates recruiting with development and construction leadership

Current company ✓Function and seniority ✓Active LinkedIn ✓Email validity checked

Email validity
Valid
Catch-all
No
Deliverability indicators
Checked
Selected

Riley Chen Accounts Payable Specialist

Excluded: Unrelated to staffing decisions

05Write relevant messages

We connect their activity with your specific experience in a message you approve.

From your LinkedIn · to Maya Lawson

Hi Maya, saw Sonoran announced the two Phoenix apartment projects. We placed a development manager and two construction project managers with an Arizona multifamily developer this year. Are the new projects changing your hiring plans?
Their activityYour relevant experience

06Reach out and follow up

We run coordinated LinkedIn and email outreach from your accounts.

Maya Lawson · Sonoran ResidentialAssigned to your Manager A
  1. LinkedIn message
  2. Follow-up
  3. Email
  4. Reply received

Remaining follow-ups stopped

Company assignment

sonoranresidential.exampleManager A
Another manager’s new outreachblocked for this company

Sent from your accounts. Managed by Buildwise.

07You handle interested replies

Your team takes over with the reply and the research behind it.

Reply from Maya Lawson

“We may need another PM. Send me a couple of similar searches you’ve handled.”INTERESTED
Contact
Maya Lawson · Head of People
Company
Sonoran Residential
Activity
Two apartment developments · 460 units combined · Phoenix, AZ
Next step
Discuss the potential role and agree a recruiting brief.

With Outreach + sales operations Contact, activity, reply and assigned manager synced to your CRM.

You approve the messaging and a sample of companies and contacts before launch. Explore our services

Let’s plan your outreach.

Get a written outreach plan, or register and we’ll be in touch.